One of the great mysteries of our modern age is “why hot dog and hamburger buns are always produced in packs of eight?” – unlike the products they are intended to hold. Truth is, when these products began mass production, and standards developed, there was no assumed link between buns and the meat that fills them.
What did COVID-19 show us?
COVID-19 had a deep and far-reaching impact on the fresh food industry. Social distancing and outbreaks at meat and poultry processing plants slowed production and caused mass shortages. As the pandemic drove restaurant closures, producers scrambled to redirect product originally meant for food service into retail distribution.
Meal kits are quickly gaining popularity due to Covid-19 with more consumers staying home to cook; by 2027, the industry is expected to reach 20 billion dollars. There are many opportunities for you to earn contracts from meal kit companies because they change their offerings frequently and require many different types of packaging. The amount and variety of packaging is what affords you the opportunities, but also may be a barrier to earning a contract. Your packaging lines must meet volume requirements and be flexible to handle multiple products and serving sizes. Your packaging needs to be leak proof, flexible, compact, and provide sufficient shelf life.
Specifically, proteins need special packaging attention because they can spoil and have liquids that can leak.
As a marketer looking to drive sales, your packaging designs likely focus on product differentiation, consumer convenience, and consumer expectations. Designing the package can be an artistic experience. However, you need to also be aware of the manufacturability of your design and your engineering team’s goals.
Brands that sell similar products compete for the same consumer’s money on the shelf (or webpage). Your packaging could make or break that consumer’s decision to buy your product or your competitors at the point of purchase.
Innovation, Alternative Packaging Technology and Updated Materials Can Help Improve Efficiency and Costs.
Manufacturers must be efficient in all aspects of the supply chain to reduce costs. Rising shipping and material costs, combined with an emphasis on sustainability and consumer preference has created a need for innovation in the packaging industry.
One of the main costs in the supply chain is shipping. In general, it is becoming more expensive to operate a truck. Taking factors such as tires, fuel costs and labor into account the average marginal cost per mile was $1.69 in 2017 compared to $1.45 in 2009. Using the same factors, the average marginal cost per hour in 2017 was $66.65 compared to $58 in 2009. According to the U.S.