Harpak-ULMA Educational Blog

Marketers, here’s how your packaging design choices affect manufacturability

Aug 4, 2020 9:00:55 AM / by Harpak-ULMA posted in Manufacturing, Packaging Machines, Packaging, Flexible Packaging, packaging design

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As a marketer looking to drive sales, your packaging designs likely focus on product differentiation, consumer convenience, and consumer expectations. Designing the package can be an artistic experience. However, you need to also be aware of the manufacturability of your design and your engineering team’s goals.

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