Harpak-ULMA Educational Blog

7 things to consider before designing your new packaging

Jul 28, 2020 10:22:34 AM / by Harpak-ULMA posted in Sustainability in Packaging, Packaging Machines, Packaged Food, Consumers, Packaging, Flexible Packaging, Packaging test, cost, point of purchase

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Brands that sell similar products compete for the same consumer’s money on the shelf (or webpage). Your packaging could make or break that consumer’s decision to buy your product or your competitors at the point of purchase.

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